|Simplicity Pattern Catalog, August 1940|
So far I have two late-30s and two 1940s. The '40s books are both Simplicity, one from 1940 on the dot, and one from 1946. The difference between the two is astounding. I'll show you pages from the '46 later, but today I'll share a few of my favorites from the '40.
|The dress on the left with the crazy plaid work is calling my name! So is the dress on the right!|
I'm fascinated by the juxtaposition between the 1940 and the 1946 book. On the personal side, there's literally nothing I don't adore in the 1940 book and there's almost nothing I DO adore or even like a little in the 1946 book!
|The 1940s catalog is choc full of interesting gathers and shaping like this.|
|This plaid-trimmed blazer needs to go in my closet right now.|
|Here's and example of what 1940 calls "Simple to Make." Does this look simple to you?|
Another interesting note about the 1940 book is that it contains older patterns, like our books do today. There are quite a few obviously 1930s patterns still available in 1940. In the 1946 book, though, everything looks new for that year. This is probably more me not being attuned to the subtleties of the mid '40s year-to-year, but there's also a marked change in the style of the illustrations. Fascinating. Bring on the social context.
|A very 1930s pattern still available in the 1940 catalog - a good example of how fashion flows.|
|A cute late 1930s look still available in the 1940 catalog.|
|There's a small section on undies - mostly slips and negligees, but a few brassieres and tap pants.|
|This is one of my favorite spreads in the book - there's only one like it, and I'm not sure what it signified - mix and match, perhaps? Individual separates patterns (instead of suits)? Quite fun.|